Born in Carolina, Puerto Rico, ROBI is one of the most exciting new voices in Latin music. The singer, songwriter, and producer first broke onto the global stage in 2022 with the multiplatinum hit “Pantysito” alongside Feid and Alejo, a record that amassed over 300 million combined streams and views, entered Spotify’s Global Top 50, and charted in more than 17 countries.

Since then, ROBI has distinguished himself through a unique blend of pop, alternative, rock, reggaeton, and dancehall, paired with deeply personal songwriting and emotional honesty. Releases such as “Sorry Es Que Soy Bipolar” with Young Miko and “Lienzo” with Sebastián Yatra have showcased his versatility and ability to connect with audiences through vulnerability, authenticity, and innovative storytelling.

On June 8, 2026, ROBI released his highly anticipated debut album, sorry si soy GRRRIS, which has met with widespread critical acclaim and further cemented his position as one of the most compelling young artists in Latin music. With more than 450 million career streams and a growing international audience across Puerto Rico, Mexico, Spain, and the United States, ROBI represents a new generation of Latin artists redefining creative boundaries and shaping the future of the genre.